6 SEO Fundamentals

Everyone wants their website to be found on Google. As we talked about in our previous article on “Wanting to be found on Google“, there are so many different aspects on SEO and being ranked highly in search results. But what are the basic principals of SEO? Today we will go over 6 SEO fundamentals that you can implement right now and start your SEO journey.
Keep in mind that there are so many different thoughts out there on what to do, and what not to do, so these 6 steps are what we focus on. We can’t guarantee that following these steps will get you on Googles first page, but we can say that following these steps will absolutely help you.

 

 

Writing Your Content

As we went over briefly in our last article, writing good, quality, content is absolutely necessary if you want to be found on Google.
This doesn’t necessarily have to be in blog format, as Google reads all of your website content, but regardless of how it’s displayed, it needs to be good. If you don’t have a blog section to your website (why not?), that’s fine. But your text that you do display has to be so convincing that your visitors want to recognize your efforts

Now, lets say, for example, that you’re a dentist and your sole reason for having a website s to be found online to book more patients and increase profitability. That’s fine, but you still need to be found online. This is where your keywords come in to play.

 

Keywords

Keywords refer to both the words that are used throughout your website that Google picks up, and the words that we type into Google search.
Using the Dentist example above, lets assume your content speaks vaguely on dentistry and it might go far as to say something like “we meet all of your dentistry needs”, but it doesn’t specify what those needs are. You and I might automatically be able to determine that “all of your dentistry needs” mean that you provide everything anyone could ever need from a dentist. However, you need to think of Google like a robot. Robots can’t think like humans. Google would see that text and could determine that your keywords are “dentistry needs” or “meet all of your needs”. Unless someone is typing these keywords into Google search, it’s highly unlikely that your website would be found in its results.

However, if your website has keywords such as “cavity”, “root canal”, and “wisdom teeth” in its content, you have a much higher chance of being added to the search results because people generally search for things like “wisdom teeth pulled in [insert location]” or “where can I get my cavity filled in [insert location]”.
By having the right keywords within your content, Google is more likely to associate your content with the needs of its users.

 

 

Google Search Console (formerly “Webmaster Tools”)

This is a free web application for website owners (or SEO specialists) to use as an aid to help get a website indexed by Google.

This is absolutely something that should be used by all websites who want to be found in Google search results. If you’re not already using this, you need to get started today!

 

 

Sitemap

This can be a contentious issue, as some don’t believe it is necessary to being found on Google, but the fact is that Googles own Webmaster Tools has an option to add a sitemap to help Google “crawl” your site. We are of the opinion that if Google ask for it, we’re going to give it to them.

A sitemap it a generated document on your website that contains all of your links. You might notice that some websites have a link to their sitemap in the footer section of their website.
Submitting a sitemap to Google allows Google to get a picture of what your website looks like (in terms of code etc. – not graphically) and we feel that’s always a good thing.

 

 

Google Crawler (crawlbots)

Basically, as eluded to above, Google is not a person, but a robot. before your website gets to be on Google search, it must first be “crawled” by its “bots”. This is the process of Google reading your website information, making sure it meets its guidelines to be “indexed” (we’ll go over indexing soon), and storing this information to be used later.

 

 

Indexing

This is probably one of the most important aspects of SEO.
Why?
Because if your website hasn’t been indexed by Google, there’s no chance of appearing on its search results.

Essentially, everything you do in the early stages of SEO is simply to try an get indexed on Google.

Now, this is a bit of a tricky beast to tame. The reason for this s because not only can Google change how this happens whenever they like, but some websites get indexed immediately, without following the above steps, while others take weeks (sometimes months) to be indexed. To highlight this, We worked with a client on a website and before we had even started going through the SEO phase, their website could be searched and found on Google. Similarly, another of our clients we completed a website for, and then followed the above sties and it was around 7 – 10 days before their website could be found on Google.

Just know for sure that being indexed by Google is your first aim.

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