Its amazing to see, some 30(ish) years after the internet came along, just how many businesses still don’t have a business website. Not only that, but to come across so many small business owners who simply out-right refuse to think that a website will help their business in any way at all absolutely astounds me.
OK, so its clear that a web design company taking this point of view obviously has a bias towards the topic, but that doesn’t make it any less important for any business to be online.
With around 90% of people with an internet connection opting to search Google for business to throw money at, its absolutely imperative that any business is found online.
To put that in perspective, New Zealand (where we are based) has a population of 4.693 million (as of 2016). 86.2% of these people are active internet users (3,876,418 New Zealanders). If around 90% of this number (3,488,776) use Google as their first point of call when looking for anything to throw their money at, that means roughly 74% of the entire population of New Zealand are unlikely to use the services of, or buy from, any business that is not online.
If we complicated it too much with the numbers, think of it this way:
In New Zealand (and likely to be similar around the world), if your business is not able to be found online with its own website, your potential customer base is maxed out at only 26% of the population. This number includes children and elderly who are highly unlikely to need what you’re selling.
But what if you’re “doing fine” without a website?
If you don’t see a need for a website because you’ve never had one and you’re busy enough without it, then good on you! But there’s a reason why you came to this website, and are reading this post. Either you already see the benefits of potentially having a website, or you came here by mistake, which means you are someone who at least acknowledges the convenience and benefits of browsing online.
But there are many other reasons why people in your situation should get a business website.
Examples of Who Would Benefit From Having a Business Website
Plumbers (or any trades-people)
Many plumbers have been working for years (some even decades), and have a thriving business without every thinking about a website. But imagine if you take a plumber without a website, and give them the ability to create video tutorials on plumbing basics (when there’s spare time of course). If the plumber takes these videos and creates an online course, they could sell that on their website to DIYers from all around the world to just want to learn how to correctly unblock a drain, or find out how to turn the water off at the mains. These are jobs that a plumber most likely wouldn’t get a lot of money from on call outs, but has the potential to start earning from by selling online courses.
The exactly the same scenario is conceivable for a builder, electrician, or any trades-person!
So, you’ve just started a consultancy business because you’ve had an opportunity come up to do some contracting work for a local company. What if, instead of limiting yourself to one company in your local area, you created an online platform to consult virtually with companies all around the world?
Brick & Mortar Stores (physical stores)
Even if selling online isn’t something that interests you, there’s still much to be gained by having your store online with its own website.
Imagine a takeaways store. It’s a one-off food outlet, just trying to make a living.
When someone in your area wants to buy take-aways (or “take-out”), but don’t know exactly what is available in the area, most people with Google phrases like “takeaways in *your area here*”. Having your own website that has been set up to be identified as being specifically located in your area is a huge advantage in this scenario. Even if the website was one page with contact details and an easy to read menu, you would get so much more business.
The amount of times I have not purchased takeaways from places because I can’t find a menu online is ridiculous!
The simple fact of the matter is that most businesses exist for two reasons:
- The owner has a passion for the business
- To make a profit
If your business fits into the above category, then making your potential customer base larger is a no-brainer.
Getting your business online, with its own website, opens up a world of possibilities. Want to earn money while you sleep, sell your products around the world, work with companies in Asia and Europe, or simply want to make sure people buy your food? Then you must get your business a website!