Established in 1990, Devon & Patterson Flooring is a Wellington icon of the flooring industry.
A household name among both contractors and homeowners.
Such an established business has a certain reputation to uphold. The business also has almost 30 years worth of building a business from the ground up.
Our task was to modernise a their website, while maintaining their "local business" feel. It was our job to merge 2 worlds, and bring their online presence inline with current practices, while respecting the history of the business.
During the design and development process, we were able to work closely with Devon & Patterson Flooring to ensure that a modern website could be delivered.
At times, we needed to step in and advise in varying areas of best pratice, and find a happy middle ground where the client was happy with the outcome, while the user experience of the website was not compromised.
We spent a significant amount of time in discussion with the client, and after gaining an understanding of their business values, we were able to make suggestions about new website features they hadn't yet thought of.
Listening and understanding was key in this project.